Privacy policy

Last updated: September 23, 2026

BRAKESTONE manages and operates this website and online store, together with the information, materials, functionality, tools, merchandise and related services made available through them. We refer to these collectively as the “Services.” Our goal is to provide customers with a curated and straightforward shopping experience. Shopify provides the commerce platform that allows BRAKESTONE to operate and deliver the Services.

This Privacy Policy explains how we collect, process, use and disclose personal information when you browse or use the Services, complete a purchase or another transaction, or communicate with us in any other way. If our Terms of Service and this Privacy Policy contain conflicting provisions concerning the collection, processing or disclosure of personal information, this Privacy Policy will govern those matters.

Please review this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood the information practices described below.

PERSONAL INFORMATION WE COLLECT OR PROCESS

“Personal information” means information that identifies an individual or can reasonably be associated with an individual. It does not include information collected anonymously or information that has been de-identified so that it can no longer reasonably identify or be connected to a person.

The categories of information we collect or process depend on how you interact with the Services, your location and what applicable law permits or requires. These categories may also include conclusions or inferences derived from the information described below:

  • Contact information: Your name, email address, telephone number, mailing address, billing address and shipping address.

  • Payment and financial information: Credit or debit card details, financial account numbers, payment account information, transaction records, payment methods, payment confirmations and other information required to process payments.

  • Account information: Your username, password, security questions, account preferences and selected settings.

  • Shopping and transaction information: Products you view, purchase, return, exchange or cancel, as well as items placed in your cart or wishlist and details of previous transactions.

  • Messages and correspondence: Information you provide when communicating with BRAKESTONE, including information submitted through customer service or support requests.

  • Device and technical information: Details about your device, browser and network connection, including your IP address and other unique identifiers.

  • Usage information: Information about when, how and where you access, browse, navigate or otherwise interact with the Services.

WHERE PERSONAL INFORMATION COMES FROM

BRAKESTONE may obtain personal information through the following sources:

  • Information you provide: This includes information supplied when you create an account, access or use the Services, make a purchase, contact us or otherwise submit personal information.

  • Information collected automatically: Certain information is collected from your device as you use the Services, visit our website or interact with our products. This collection may involve cookies and similar technologies.

  • Service providers: Companies working on our behalf may collect or process personal information when they provide technology, infrastructure or other services to BRAKESTONE.

  • Business partners and other third parties: We may receive information from commercial partners or other third-party sources.

HOW WE USE PERSONAL INFORMATION

How we use personal information depends on your interaction with BRAKESTONE and the particular Services involved. We may use it for the following purposes:

  • Operating, personalizing and improving the Services: We use personal information to deliver the Services and fulfill our contractual obligations to you. This includes processing payments and orders, completing purchases and other transactions, arranging fulfillment and shipping, handling returns and exchanges, remembering preferences and products of interest, sending account-related notices, creating and administering customer accounts and allowing customers to submit reviews. We may also use this information to personalize the shopping experience, recommend products based on purchases or interests and improve or adapt the Services.

  • Marketing and advertising: We may use personal information to send promotional or marketing communications by email, text message or postal mail. We may also use it to display advertising for products or services on our website or on other websites. Advertising may be informed by products you previously viewed, purchased or added to your cart, as well as other activity involving the Services.

  • Security and fraud prevention: We may use personal information to verify account access, protect payment and shopping activity and identify, investigate or respond to conduct that may be fraudulent, unlawful, unsafe or malicious. We may also use it to protect public safety and maintain the security of our systems and Services. If you create an account, you are responsible for protecting your login credentials. Do not share your username, password or other access information with anyone else.

  • Customer communication: We use personal information to respond to inquiries, provide customer support, deliver effective service and maintain our relationship with customers.

  • Legal and regulatory purposes: We may process personal information to comply with applicable laws and valid legal procedures. This can include responding to government or law-enforcement requests, participating in civil discovery, investigating or managing actual or anticipated litigation and other adversarial proceedings, and enforcing or reviewing possible violations of our terms, policies or agreements.

WHEN WE DISCLOSE PERSONAL INFORMATION

BRAKESTONE may disclose personal information to third parties when there is a legitimate reason to do so and the disclosure is consistent with this Privacy Policy. Examples include:

  • Shopify and service providers: We may provide information to Shopify, vendors and other companies that perform services for BRAKESTONE, including information technology management, payment processing, analytics, customer support, cloud hosting, order fulfillment and shipping.

  • Advertising and business partners: Information may be disclosed to partners that help us market products, provide advertising services or communicate promotions. For example, we use Shopify features that may support personalized advertising through third-party services based on online activity across different merchants and websites. These partners process information according to their own privacy notices. Depending on your location, you may have the right to opt out of certain disclosures or uses of information for targeted advertising based on activity across different merchants and websites.

  • Disclosures made at your direction: We may disclose information when you ask us to do so, direct us to do so or otherwise provide your consent. Examples include sharing information needed to ship an order or information disclosed through social-media features, widgets or third-party login integrations.

  • Affiliates: We may share personal information with BRAKESTONE affiliates or other entities within our corporate group.

  • Business, legal and protective matters: Information may be disclosed in connection with a corporate transaction such as a merger, acquisition, restructuring or bankruptcy. We may also disclose information to comply with legal obligations, subpoenas, search warrants or similar requests; enforce our Terms of Service or other policies; and protect or defend the Services, BRAKESTONE, our users or the rights of other individuals.

OUR RELATIONSHIP WITH SHOPIFY

Shopify hosts the Services and processes information about how you access and use them so that the Services can be operated, delivered and improved. Information submitted through the Services is transferred to and shared with Shopify and other third parties involved in providing the Services. Some of these parties may be located in countries other than the country where you live.

BRAKESTONE also uses certain enhanced Shopify features intended to help protect, develop and improve our business. These features may combine information from your interactions with our store with information from your interactions with Shopify and other Shopify merchants. To provide these enhanced features, Shopify may process personal information concerning your activity with BRAKESTONE, other merchants and Shopify.

For processing connected with these enhanced features, Shopify is responsible for handling the relevant personal information, including responding to requests concerning the exercise of privacy rights for those purposes.

You can learn more about Shopify’s handling of personal information and the privacy rights available to you by reviewing the Shopify Consumer Privacy Policy. Depending on your location, you may also submit certain privacy requests through the Shopify Privacy Portal.

THIRD-PARTY WEBSITES AND LINKS

The Services may contain links to websites, services or online platforms operated by third parties. Before using a third-party platform that is not owned, affiliated with or controlled by BRAKESTONE, you should review its privacy practices, security policies and applicable terms.

BRAKESTONE does not guarantee and is not responsible for the privacy, security, accuracy, completeness or reliability of third-party websites or information available through them.

Information you post or disclose in public or partly public environments—including information shared through third-party social networks—may be visible to other users of the Services or users of those external platforms. That information may be used by BRAKESTONE, other users or third parties without limitation.

The presence of a third-party link within the Services does not, by itself, mean that BRAKESTONE endorses that platform, its content, its owners or its operators, except where the Services expressly state otherwise.

CHILDREN’S INFORMATION

The Services are not designed or intended for use by children. BRAKESTONE does not knowingly collect personal information from anyone under the age of legal majority in the jurisdiction where that person lives.

If you are the parent or legal guardian of a child who has provided personal information to us, you may request its deletion using the contact information at the end of this Privacy Policy.

As of the effective date shown above, BRAKESTONE does not have actual knowledge that it “sells” or “shares,” as those terms are defined by applicable law, personal information belonging to individuals under 16 years of age.

INFORMATION SECURITY AND RETENTION

No security system or safeguard is completely secure or impenetrable. For that reason, BRAKESTONE cannot guarantee absolute security. Information transmitted to us may also be vulnerable while in transit. You should not use unsecured communication channels to send confidential or sensitive information.

The period for which we retain personal information varies according to the purpose for which it is needed. Relevant considerations include whether the information is required to maintain your account, deliver the Services, meet legal or regulatory requirements, resolve disputes or enforce contracts, terms and policies.

YOUR PRIVACY RIGHTS AND CHOICES

Depending on your jurisdiction, you may have some or all of the rights described below. These rights are not unlimited, may only apply in particular circumstances and may be denied where permitted by applicable law.

  • Access and knowledge: You may have the right to request access to personal information BRAKESTONE holds about you.

  • Deletion: You may have the right to ask us to delete personal information we maintain about you.

  • Correction: You may have the right to request the correction of inaccurate personal information.

  • Data portability: Subject to applicable conditions and exceptions, you may have the right to receive a copy of personal information we hold about you or ask that it be transferred to another party.

  • Communication preferences: BRAKESTONE may send promotional email messages. You can stop receiving those messages by using the unsubscribe option included in each promotional email. Unsubscribing from marketing does not prevent us from sending non-promotional messages, including communications about your account, purchases or orders.

You may exercise available rights through any options provided within the Services or by contacting us using the information below.

For more information about how Shopify processes personal information—including information processed directly by Shopify—and the rights available in connection with that processing, visit the Shopify Privacy Portal.

BRAKESTONE will not treat you unfairly or discriminate against you for exercising a privacy right. Before acting on a request, we may need to confirm your identity when applicable law permits or requires us to do so.

Where allowed by law, you may authorize another person or agent to submit a request for you. Before accepting an agent’s request, we may require evidence that you authorized that individual to act on your behalf. We may also ask you to verify your identity directly with BRAKESTONE.

We will address verified requests within the period required by applicable law.

COMPLAINTS

If you have a concern or complaint regarding BRAKESTONE’s collection, use, processing or disclosure of personal information, contact us using the information provided below.

Depending on where you live, you may also have the right to appeal our response or decision by contacting us again. You may additionally have the right to submit a complaint to the data-protection authority responsible for your jurisdiction.

INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to, stored in or processed in a country other than the country where you live.

When personal information is transferred outside the European Economic Area or the United Kingdom, we rely on legally recognized transfer safeguards when required. These safeguards may include the European Commission’s Standard Contractual Clauses, equivalent contractual terms issued by the relevant United Kingdom authority or another lawful transfer mechanism. These safeguards are not required when the information is transferred to a country officially recognized as providing an adequate level of protection.

CHANGES TO THIS PRIVACY POLICY

BRAKESTONE may revise this Privacy Policy to account for changes in our information practices or for operational, legal or regulatory reasons.

When an update is made, the revised policy will be published on this website and the “Last updated” date will be changed. BRAKESTONE will provide any additional notice required by applicable law.

CONTACT BRAKESTONE

If you have questions about this Privacy Policy or our privacy practices, want to submit a complaint or would like to exercise an available privacy right, email us at:

Email: contact@brakestoneusa.com